Have you ever used the Annotations feature in Google Analytics? It’s really useful. With Annotations, you and your team attach notes to your analytics data indicating important events and changes over time. We’re a small team, and while we take careful notes on what we’re changing, I see that all too often important changes fall through the cracks. And it’s often only weeks or months later that we realize what we’ve forgotten. It’s why we use software like Git to automatically track and compare our software changes over time. It’s also why we use Perpetually.
Perpetually is automated annotations. Our team has stopped managing Annotations in Google Analytics. Instead, we let Perpetually capture perfect records of everything once a day. Now, when we see a change in our users’ behavior, or need to evaluate our outreach efforts, we look at our site’s evolution next to our Google Analytics data.
It’d be nice if everyone on the team took perfect notes, and Google’s Annotations makes it easy to do so. But nowadays we’ve lightened that burdon — Perpetually’s got us covered.
I know what you’re saying — What a sales pitch! Who’s he kidding? Well, yeah. This is our company blog, and we like shouting about our strengths and asking questions about our weaknesses. Oh, and did you know that we now let you pull in your Google Analytics directly into your Perpetually records? Remembering and explaining your performance is getting easier and easier.